Hair care in Estonia is expected to witness steady growth over the forecast period, reflecting a broader shift in how consumers, particularly younger demographics, approach hair care, increasingly treating it with the same intention and detail as skin care. Demand is rising for targeted, ingredient-led solutions that address concerns like dryness, scalp irritation, or breakage.
A key behavioural shift is the rising importance of scalp care as a standalone product. More consumers are seeking scalp exfoliants, soothing treatments, and microbiome-balancing shampoos.
Hair care innovation is expected to bring more functional and science-led formulations with cleaner branding and multi-use formats. Brands will likely focus on hair health claims (strengthening, barrier repair, and hydration), using familiar skin care ingredients like ceramides or peptides.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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