Hair care is set to see further value growth over the forecast period despite the fact that financial uncertainty is expected to dampen growth slightly in 2025 compared with the previous year. Spanish consumers are expected to remain willing to invest in their hair care routines and look to categories that provide results, and potentially require fewer purchases in the future, such as salon professional hair care and conditioners and treatments.
The growing popularity of hair care products is set to result in new players entering the category. This was already evident in 2024 when the fashion retailer, Zara, launched a new line of hair care products, Zara Hair, with the stylist, Guido Palau.
As was witnessed at the end of the review period, TikTok is exerting a growing influence on the development of hair care trends. This has supported dynamic developments in certain categories and is set to play an important role in driving demand for hair systems in the forecast period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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