Hair care will continue to expand over the forecast period backed by an improving economy and rising disposable incomes. As a relatively mature category, retail volume growth is expected to stabilise over the forecast period.
With the rise of digital platforms and social media, younger female consumers are already becoming more conscious about their appearance. Content created online will increasingly influence the growing demand for hair care over the forecast period.
Further diversification is anticipated in hair care, which should boost sales in the upcoming years. A variety of hair care formats are available to meet the eclectic needs and challenges of consumers, such as convenience, hair growth, dandruff and better hair finishes.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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