Sales of hair care products in Kazakhstan are expected to grow in both volume and constant value terms (at 2024 prices) over the forecast period. A key driver of this growth will be the increasing consumer preference for products formulated with natural and environmentally friendly ingredients and which are free from harsh chemical additives, as awareness around clean beauty continues to rise.
The forecast period will see a rising demand for products that restore and protect hair damaged by heat styling and chemical treatments. Formulations enriched with keratin, vitamins, and amino acids - designed to strengthen hair structure and prevent further damage - will gain popularity.
Innovation will play a key role in shaping the hair care market, with increasing development of multifunctional products. These may include 3-in-1 formulas that combine shampoo, conditioner, and mask treatment - designed to cleanse, hydrate, and address specific concerns such as hair loss, dandruff, or heat protection in a single step.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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