Hair care is expected to continue recording steady growth in value terms (at constant 2024 prices) over the forecast period. The category showed itself to be resilient during the economic downturn with many of these products seen to be an essential part of consumers’ personal care routines.
The rise of conscious consumerism has resulted in more awareness from companies with regard to the sustainability and ethics of their operations. It has also created new opportunities for smaller brands and businesses to find a niche in the market which larger corporations are unable to fill.
In a saturated market with many established brands, it can be a challenging task to provide real innovation. Nonetheless, players will have to focus on delivering consumers additional benefits to stand out amongst the competition.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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