Hair care in Japan is expected to see a low retail value CAGR at constant 2024 prices in the forecast period. Perms and relaxants is set to see the highest value growth, although due to its low base this is not anticipated to have a major impact on overall sales.
Advancing into 2025, hair care is witnessing the emergence of innovative brands that are introducing new routines focusing on the periods before and after bathing — a time traditionally overlooked in hair care. With heightened awareness of hair health, brands are now proposing pre-shampoo products that are applied before the actual shampooing process to protect the hair cuticles and reduce the friction damage caused by washing and rinsing.
In recent years, there has been growing awareness amongst consumers about the integral role of scalp health not only in enhancing hair volume and sheen, but also in mitigating signs of ageing, such as facial sagging. In addition, the efficacy of sun protection in skin care and anti-ageing regimens has become well-recognised.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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