Hair care will register stable constant value growth over the forecast period. Value growth will be driven by segmentation, a focus on natural, effective ingredients and promotion of self-care.
As mentioned above, scalp care will become more mainstream. Products that support a healthy scalp, like pre-wash scrubs, tonics, and low-pH shampoos, will see increased visibility.
Innovations will include solid formats, refillable packaging, and multifunctional solutions that blend cleansing with treatment, such as co-washes and shampoo masks. Ingredient transparency will also play a larger role in driving consumer choice, with claims like “dermatologically tested,” “vegan keratin,” and “microplastic-free” becoming more prominent on packaging.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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