Over the forecast period, hair care in Colombia is expected to register stable, steady growth in both volume and current value terms. Local consumers are becoming increasingly better informed about health, well-being, and environmental factors, and they are paying more attention to the ingredients in the products they use.
Styling agents and conditioners and treatments are also poised for dynamic growth as local consumers seek to maintain their scalp health. Conditioners and treatments with protective properties, such as UV and anti-pollution, are anticipated to gain popularity, while styling agents will explore delivery formats.
Sustainability trends will continue to gain ground, reaching across various industries and categories. In hair care, this shift will lead to the increased availability of recycled and recyclable materials in packaging over the forecast period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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