Sales of hair care are expected to rise in current value terms over the forecast period, with salon professional hair care set to be the most dynamic category. This growth will be driven by the continued demand for at-home, professional-quality hair care solutions.
The trend towards personalised hair care is expected to continue shaping the market in the coming years. As consumers increasingly seek tailored solutions, brands offering customisable hair care routines will experience strong growth.
Over the forecast period, hair care serums and treatment products are expected to experience significant growth, mirroring the surge seen in facial care serums. Consumers are increasingly seeking targeted, high-performance products that address specific hair concerns, such as frizz control, hair repair, and hydration.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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