Hair care in Singapore is expected to maintain a solid positive retail value CAGR at constant 2024 prices in the forecast period. The trend seen at the end of the review period is set to continue, with all categories anticipated to see growth except for 2-in-1 products.
Consumer demand for personalised hair care solutions is set to intensify, driven largely by younger demographics who value self-expression and individuality. Gone are the days when one-size-fits-all shampoo formulae dominated the market.
Innovation will continue to be a critical aspect of competition in hair care in Singapore, particularly in terms of product formulation. As consumers become more knowledgeable about ingredients and their effects, brands must stay agile by researching and incorporating novel actives, such as plant-based proteins, natural oils, or specialised vitamins, which promise enhanced results.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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