Demand for hair care in Austria is projected to remain robust over the forecast period, with value sales anticipated to see a steady rise across most subcategories. The performance of medicated shampoos, in particular, is set to remain dynamic as awareness of scalp health continues to grow.
While the overall hair care market will remain largely driven by mass products, premium hair care is expected to maintain steady momentum over the forecast period, reflecting sustained consumer interest in high-quality, salon-grade formulations. Salon professional hair care, in particular, is forecast to contribute strongly to premium value growth, buoyed by a steady stream of new product developments.
Innovation will continue to play a central role in the evolution of the hair care category, with two dominant themes skinification and sustainability likely to drive new product development. Skinification refers to the continued infusion of skincare-derived ingredients into hair care formulations, a trend already visible in products featuring hyaluronic acid, glycolic acid, and niacinamide.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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