Hair care is expected to record further strong growth in retail volume and value terms (at constant 2024 prices) over the forecast period. The "skinification" trend in hair care, which is gaining significant relevance in the local market, is expected to drive this performance.
Hair care routines have become increasingly complex, driven by the constant release of new products targeting various hair care needs. Innovation in both formats and ingredients has become a key feature of this category, forcing leading players to regularly launch new products.
A growing trend in hair care is the incorporation of a fifth product into hair care routines, in addition to shampoos, conditioner, mask, and serum: heat protectants. There are different types, some dedicated exclusively to thermal protection and others with additional UV protection.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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