Hair care is expected to maintain retail volume and current value growth in Chile in the forecast period, with increases expected across most categories. The “skinification” trend in hair care is a trend that is gaining relevance, and this is expected to continue in the forecast period.
During 2022, consumers looked for products which offered ways to save money. Extra small formats were popular, corresponding to low out-of-pocket expenditure, but in particular extra large formats, of five litres and above were popular, which offered a low price for the volume.
Hair care practices have become more complex due to the constant release of new products designed to address different hair care needs, with innovation in both formats and ingredients being a growing characteristic in this category. Social media platforms such as TikTok and Instagram have become favourite places for many people to share their skills, tricks, and tips that can help in various areas of hair care.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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