Sales of hair care are expected to rise in 2025 in current value terms, and during the forecast period, driven by evolving consumer needs, increased awareness around scalp and hair health, and ongoing innovation. Consumers will increasingly invest in targeted treatments such as hair loss solutions, medicated shampoos, and natural or botanical formulas.
Over the forecast period, innovation will remain a key priority for brands in hair care, driving added value and enabling differentiation in an increasingly competitive landscape. Sustainability will be key to players launches and overarching brand strategy.
While some consumers are looking for simpler and more natural formulas, other consumers are increasingly perceiving hair care not as a simple hygiene category but as a beauty product. These consumers are looking for more sophisticated formulas with more refined ingredients, as witnessed in skin care.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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