Hair care is projected to see current value growth pick up slightly in 2025, mainly due to unit price hikes imposed following the recent rise in VAT in Israel. Volume growth meanwhile looks set to be unchanged on 2024, as many consumers will continue to exercise greater caution in their spending decisions for some time due to the ongoing cost-of-living squeeze.
The share of total hair care value sales represented by the premium segment is expected to increase throughout the forecast period. As cost-of-living pressures ease in tandem with falling inflation, many Israelis will be better able to afford higher-end products.
With health and environmental concerns increasingly shaping the choices of Israelis, products with a higher concentration of natural ingredients and fewer or no harsh chemicals should perform well across hair care over the forecast period. In particular, consumers are expected to show growing interest in varieties containing natural substances that have proven therapeutic benefits for hair, such as hyaluronic acid, salicylic acid and castor oil.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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