Hair care is projected to continue reporting strong and steady growth in value terms (a constant 2024 prices) over the forecast period. This is expected to continue being supported by the premiumisation of hair care, especially within treatments and conditioners and standard shampoos.
The growing demand for natural and clean-label hair care will remain another one of the key value drivers over the forecast period. This trend spans across all segments, from mass brands sold in grocery retailers to premium options sold in hair salons and health and beauty specialists.
Hair care is expected to become increasingly segmented as consumers demand more tailored, multi-step routines. Inspired by trends in skin care, this includes a growing appetite for category extensions such as hair serums, masks, oils, mists, and specialised shampoos like silver and scalp-focused formulas.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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