The Danish economy is expected to continue its upward trajectory over 2025 and the following years, supported by stable and moderate inflation, growing GDP, higher real wages and rising private consumption, as forecast by the National Bank of Denmark. Combined with improving consumer confidence, these factors will drive further expansion of hair care in 2025 and beyond.
Demand for more natural and organic products is predicted to rise steadily, leading to new product innovations and launches that cater to these preferences. Many companies are expected to add certifications such as the Nordic Swan or allergy labels to reassure consumers that their formulations are safe and natural.
Perms and relaxants is expected to continue declining in terms of volume sales over the forecast period, with only marginally positive value sales, as many Danish consumers - particularly younger ones - perceive these products as old-fashioned and harmful to the hair.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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