Sales of hair care are projected to see stronger growth over the forecast period compared to the review period, in value terms (at constant 2024 prices). As consumers become more knowledgeable about hair care, influenced by media content and expert recommendations, they are becoming increasingly willing to invest in a wider range of products.
Dandruff remains a top concern in hair care, especially in Vietnam’s hot and humid climate, where many consumers experience persistent scalp issues. While effectiveness is key, there is also a growing demand for anti-dandruff solutions that do not overly dry the hair, as many existing formulas focus on deep cleansing but can strip away moisture.
Vietnamese consumers have a strong preference for weekly salon hair washes, viewing them as both a self-care ritual and an essential part of their grooming routine. Recently, people in Vietnam have started to increasingly adopt a double-cleansing hair wash routine, inspired by salon treatments, believing that washing their hair twice will ensure a deeper cleanse and a healthier scalp.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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