Hair care is expected to continue recording stable growth in retail value terms over the forecast period. The growing popularity of complex hair routines, trends like hair-cycling, and rising awareness of proper hair care, will support sales growth.
Consumer interest in hair care products, and particularly repair products, is anticipated to surge, driven by concerns over compromised hair and scalp health, hair loss, and other related issues. The heightened demand for hair care solutions underscores the importance of addressing the consumer need for effective and innovative products that promote hair health and repair.
As in many other categories, sustainability is anticipated to be the main area for innovation and new product development in hair care. Refills offer better value-for-money to customers while being an eco-friendlier packaging option.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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