In the forecast period, hair care in Romania is anticipated to experience continued growth in retail volume and current value terms, although the rates of volume growth are expected to be limited. This can be attributed to various factors, including inflationary pressures and rising consumer price points.
Key leading players in hair care, such as L’Oréal, Procter & Gamble, and Henkel, are poised to maintain their combined dominance within hair care in the forecast period. As the category matures, these players are expected to shift their focus from merely increasing volume sales to creating additional value for consumers.
The potential for growth for retail e-commerce in hair care is significant. Following a surge in online sales of hair care products in 2020, substantial growth persisted throughout the period 2021-2023, albeit with a slowing rate of increase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!