In the forecast period, hair care in the US is set to see solid retail volume and current value growth. With hair care increasingly becoming part of consumers’ view of their beauty routine, beauty specialists are expanding their hair care offerings to match consumer perceptions and capitalise on the growth of hair care.
Indie hair care brand innovation, coupled with high growth, catalysed acquisitions by larger players in recent years. Realising the financial opportunity of bringing insurgent hair care brands under their leadership, larger consumer goods companies continue to make strategic investments in rising brands, while reconsidering slowing legacy lines.
As consumers expand their product usage and aspirations for hair health, players are likely to demonstrate efforts to keep pace with holistic approaches to hair maintenance via novel innovations that engage consumers with the category in new ways. Hair styling tools have led the pack in terms of adjacent innovation, with air-based products showing considerable uptake.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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