Hair care in the US is expected to see solid but slowing constant value growth in the forecast period. The future of salon professional hair care is expected to be particularly promising, as consumers increasingly seek high-quality, salon-level solutions for at-home use.
In 2024, hair care saw two major new players make a splash, marking significant moves into the category in the US. Dyson, traditionally known for its home care and hair care tools, expanded its portfolio with the launch of hair care products designed to complement its existing beauty tools.
The intense popularity of scalp-specific care in 2024 has solidified scalp health as a growing trend which is expected to continue gaining momentum in the coming years. A standout example of the digital-driven traction in this space is Dr.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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