Hair care is projected to enjoy strong growth in both retail volume and value (constant 2024 prices) sales in 2025, with further rises, if slowing, through the remainder of the forecast period. As with purchases of other types of beauty and personal care, the recovery of consumer purchasing power and employment rates will play key roles in the positive performance of hair care in the forecast period.
Salon professional hair care is expected to be one of the slowest-growing categories, and remain a small category, in hair care over the forecast period. Despite the anticipated recovery of purchasing power, consumers remain price-sensitive, which reinforces the preference for standard shampoos over salon professional hair care.
Innovation in ingredients and multifunctional hair care products are expected to be significant developments over the forecast period, continuing the trends seen in Q4 2024. While consumers are likely to continue to seek affordable options, at least through 2025, products offering added value are set to challenge and even outperform standard options.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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