Over the forecast period, hair care is likely to be influenced by the growing focus on holistic wellness, with a stronger emphasis on the connection between physical and mental health and thereby hair health. Urbanisation may lead to more stressful and sleep-deprived lifestyles, in turn leading to hair issues which require hair care solutions and more advanced formulas.
Social media platforms like Instagram, Facebook, and TikTok are major drivers of Thailand's professional hair care market, and this trend will remain strong in the upcoming years. Influencers and beauty bloggers showcase the latest hair care products and salon treatments, boosting awareness and demand.
Overall category progress is likely to be witnessed mainly in terms of product developments during the forecast period. Brands will continue to focus on hair nourishment through hair serums, such as Sunsilk Serum Natural Almond & Honey and L'Oréal Paris Elseve Extraordinary Oil Serum.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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