Hair care in South Korea is expected to see a slow retail value CAGR at constant 2024 prices in the forecast period, although performances will continue to vary widely across categories. With hair loss remaining a major concern amongst South Koreans, hair loss treatments is set to continue to see the strongest rise.
Salon professional hair care is expected to maintain above-average growth within hair care in South Korea in the forecast period, as the marketing angle of professional involvement resonates positively with consumers. Once dominated by global brands, these are facing challenges as domestic chained salons launch and focus on their own hair care brands.
Dermocosmetics hair care products are expected to have growth potential in South Korea, especially in the mass segment. Currently, dermocosmetics brands such as Zeroid and Aestura offer scalp care products, but these are mostly distributed through dermatologists or clinics, and they only have a couple of products, such as scalp essence and lotion, to help deal with an extremely dry and flaky scalp.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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