Hair care looks set to continue to see growth in value over the forecast period, though growth will remain slight for volumes as price pressures continue to affect the budget of many consumers. Premiumisation will remain a driving force, however, with consumers trading up to buy more quality products but often at a reduced frequency.
Skinification remains an important trend in hair care in France and this will only increase over the forecast period. This blurring of the skin/hair beauty landscape can be seen in many new products which involve familiar ingredients from skin care as well as a growing range of care products reminiscent of skin care routines.
Personalisation in hair care products is likely to be an area of growth in terms of innovation during the forecast period. Already common within the professional circuit, the concept of specialised products designed for a consumer’s particular hair care needs is expanding, with the development of routines similar to skin care becoming more popular.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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