Hair care sales in Finland are expected to remain positive throughout the forecast period thanks to rising interest in value-added products. This will be especially important in mature areas such as standard shampoos, where there is little room for volume growth.
The focus on natural and sustainable hair care products will continue to sharpen over the forecast period. Finnish consumers are increasingly drawn to clean products with minimal chemicals and that are positioned as being kind to their health and the environment.
Hair care is one of the most competitive categories in beauty and personal care in Finland. There are many brands available, and this competition has meant that consumers benefit from competitive pricing.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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