Hair care is projected to see positive, if quite modest, retail volume and value (constant 2024 prices) growth over the forecast period. Swiss consumers are likely to continue to opt for hair care products offering multifunctional benefits or natural ingredients and able to deliver a strong performance, although these options come with higher price tags.
Despite the premiumisation in the category, hair care in Switzerland is predicted to continue to see strong price promotion activity, both in-store and via online platforms. Brand owners are expected to continue to be very aggressive in terms of pricing policies to capture a wide customer base and fight against the upsurge in interest in salon professional hair care brands, especially ones sold at cut prices.
New product launches are expected to continue to fit with the skinification trend, such as hair growth serums, scalp care treatment products with SPFs, and hair masks. Innovation is also anticipated in the field of products that target natural hair textures (curly and oily hair) or incorporate protective ingredients, such as lipids and shea butter, as well as thermal-protecting benefits.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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