Hair care is set to see continued value growth in the United Arab Emirates over the forecast period. Premium hair care has traditionally driven growth in value sales (rather than volume), but in 2025, growing price sensitivity is shifting momentum towards the masstige segment.
Innovation in hair care in 2025 is increasingly blurring the lines between health and hair care. Supplements that support hair health from within, such as biotin gummies, collagen powders, and scalp-targeted probiotics, are becoming a natural extension of hair care routines.
In keeping with broader trends in beauty and fashion, certain hair care players are aligning their marketing and corporate social responsibility efforts with women's empowerment. As an increasing number of women enter the local paid workforce and the gender income gap narrows, brands recognise the importance of supporting women, knowing that empowerment leads to higher discretionary income, as well as more visible, public facing lifestyles.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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