Sales of hair care products are set to increase over the forecast period, supported by continued market development and the expansion of modern retail into regional areas. This will enhance access to a broader range of hair care products for Georgian consumers.
Price sensitivity is expected to continue influencing consumer behaviour in 2025 and beyond. Shoppers are likely to remain highly responsive to promotional pricing, actively seeking out deeper discounts when making purchasing decisions.
Across the forecast period, the majority of innovations are expected to emerge within hair treatments. Georgian consumers are becoming increasingly aware of the benefits associated with a more comprehensive hair care routine, which is likely to stimulate interest in products beyond basic shampoo and conditioner.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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