Hair care is expected to rebound and perform well over the forecast period. The category’s potential is set to be strengthened by urbanisation and population growth, especially with regard to young and female urban consumers.
The trend towards natural hair among many young women has stimulated a demand for conditioners and treatments. The producers of these products highlight ingredients that treat and maintain healthy “natural” hair.
Perms and relaxants are expected to remain very popular and see a healthy increase in demand despite maturity. Many women regard perms or relaxed hair to be more appealing and easier to manage.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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