Hair care in Norway is expected to continue growing steadily over the forecast period, with premiumisation becoming increasingly central to the category’s value growth. While volume growth is expected to remain stable, more consumers are willing to invest in higher-quality products that deliver tangible results.
Low-cost stores, particularly Normal, are expected to maintain a significant influence on the structure and pricing of hair care in the coming years. Their ability to combine well-known international brands with niche, lesser-known alternatives at competitive prices continues to appeal to younger and price-sensitive shoppers.
Innovation in hair care is set to accelerate, driven by consumer demand for functional, inclusive, and personalised solutions. Formulations centred around active ingredients such as niacinamide, biotin, keratin, and ceramides are gaining prominence as consumers seek products that address specific concerns like breakage, scalp sensitivity, or volume loss.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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