Over the forecast period, it is expected that hair care will continue to witness steady growth in retail value terms, driven by the growing popularity of complex hair routines, rise in consumer awareness of proper hair care, trends like “hair-cycling”. There will be greater growth potential in value terms, as companies continue to launch new innovative products, which will stimulate sales of higher value products and boost overall value growth going forward.
While proper and complex hair care routines are becoming a focal point for Bulgarian consumers, products such as perms and relaxants and 2-in-1 products are anticipated to continue to fall out of favour with local consumers, especially among younger generations and those living in urban areas. Perms and relaxants have fallen out of fashion, as consumers generally prefer a much more natural hairstyle nowadays.
As in many other categories, sustainability is anticipated to be the main area for innovation and new product development in hair care. Refills offer better value-for-money to customers while being an eco-friendlier packaging option.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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