Hair care is projected to register strong and slowly rising retail volume and value (constant 2024 prices) growth over the forecast period. The performance of hair care is set to continue to be informed by the strength of standard shampoos and conditioners and treatments, as well as fast growth for salon professional hair care and colourants.
A rising number of hair care products are designed for at-night hair routines. Such products are expected to be increasingly found on the shelves of retail outlets.
The forecast period is also expected to witness an influx of hair care products carrying halal certification; targeting hair issues faced by Malaysia’s large Muslim population. The trend is already underway, with launches towards the end of the review period including Kundal’s new halal-certified Refreshing Anti-Dandruff Hair Care line.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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