Local consumers are known to favour and prefer domestic honey over imported variants. Domestic honey is trusted for its clean and high quality, and players tend to point out the local origin both in their marketing and on the packaging.
Private label options continue to appeal thanks to a combination of affordable prices and good quality. For example, the Pirkka line introduced runny acacia honey, emphasised to be easy to use in sweetening drinks and desserts, as well as in baking and cooking.
In a cross-category trend, sustainability continues to be at the heart of the production and lifecycles of products. For example, Herkkumaan is offering new alternatives to glass packaging with a cup packaging made of paper and plastic, seen in the launches of the player’s new jams, The paper in the cup packaging is made from renewable sources and the entire packaging is easily recyclable.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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