Weaker purchasing power has forced leading player Los Nietitos SA to reduce the size of its products in some flavours, in order to ensure it is still affordable to consumers. Other competitors are expected to adopt this shrinkflation strategy in the short term, as consumers’ disposable income remains compromised.
Uruguay’s new labelling laws introduced in 2021 led to the emergence of reduced fat options in jams and preserves, as manufacturers sought to avoid having black octagons on their packaging. Category leader Los Nietitos SA launched a new fig flavour in July 2022, followed by a plum flavour in August 2022.
Chocolate spreads is expected to be the most dynamic category in the forthcoming period, driven by new options and rising penetration in small local grocers. The international brand Nutella leads in chocolate spreads, mainly through its solid position in supermarkets chains.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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