Sweet spreads is expected to see overall retail volume sales contract throughout the forecast period, albeit at relatively low rates. The declining trend will continue to be driven by falling demand in chocolate spreads and jams and preserves, the two largest categories in volume terms.
Nut and seed based spreads is projected to remain the most dynamic performer within sweet spreads in retail volume and current value growth terms over the forecast period. The category will continue to benefit from its comparatively wholesome image and strong interest in peanut butter among millennial and Generation Z consumers.
While it will remain a relatively minor channel, e-commerce should continue to gain importance in terms of sweet spreads distribution over the forecast period. Macedonians have become more comfortable with online grocery shopping since the pandemic, with many developing a greater appreciation for the convenience, extensive variety and potential for lower prices afforded by this method.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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