As local consumers continue to move away from traditional chocolate spreads over the forecast period, demand for nut and seed based alternatives is predicted to further rise, broadening the options beyond classic hazelnut-chocolate blends. Cashew, almond, and pistachio spreads, along with refined variations of peanut butter, are now gaining a stronger foothold on store shelves.
In Germany, the trend of protein-enriched nut and chocolate spreads is gaining momentum as consumers increasingly seek to boost their protein intake. This shift aligns with broader health and fitness trends, where people are looking for ways to incorporate greater protein content into their diets while still enjoying indulgent treats.
Over the forecast period, the origin of ingredients used in sweet spreads is set to become increasingly important to German consumers, reflecting a broader interest in sustainability and regionality. As awareness grows around environmental issues, consumers are paying closer attention to where their food comes from, and many prefer ingredients that are locally sourced or produced through sustainable methods.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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