As traditional chocolate spreads have been stagnating for some years now and are expected to continue losing ground in Germany in the coming years, the demand for nut and seed based spreads is set to further develop, blooming into different options beyond hazelnut/chocolate. Cashew, almond or pistachio spreads, in addition to more refined versions of the previously popular peanut butter, are now starting to enjoy a greater presence on store shelves.
In Germany, there is likely to be a shift within jams and preserves towards health-focused products in the coming years. As consumer preferences continue to evolve towards healthier eating habits and a desire for transparent labelling, health claims will become essential for brands to remain competitive and capture share.
Driven by consumers’ increasing interest in organic, natural and sustainable products, players in sweet spreads in Germany will be adapting to the main trends emerging in the food industry to drive further growth. Sustainability in general is a key driver shaping demand, from the impact of honey consumption to the concerns about palm oil sourcing in certain regions in the world.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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