Retail volume sales of honey are projected to rise steadily throughout the forecast period. Increasing awareness of the health benefits of this product type will continue to broaden its appeal, while further improvements in domestic supply should ensure it remains widely accessible in terms of pricing.
Despite being considerably less mature, chocolate spreads looks set to lag behind honey and jams and preserves in retail volume growth terms over the forecast period. This is partly due to the trend towards healthier eating habits, with the high sugar content of such products a particular concern for parents of young children.
It is expected Russian brands will continue to dominate jams and preserves over the forecast period, with Maheev likely to remain the overall leader. Many Russian brands have a longstanding presence in the category and enjoy high levels of loyalty among Kazakhstanis thanks to wide distribution coverage and trusted reputations for quality.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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