Brands in sweet spreads in Ireland are innovating to meet the growing demand for products with added benefits and functionalities. This trend is driven by consumers seeking products offering more than just traditional flavours and sweetness.
Recyclable packaging is expected to remain a key focus in sweet spreads in Ireland over the forecast period. With increasing awareness about environmental sustainability, local consumers are prioritising products that align with their eco-friendly values.
The only subcategory that saw volume decline in the sweet spreads category in 2024 was chocolate spreads. Due to its unhealthy image and high sugar content, health-conscious consumers are moving away from chocolate spreads, preferring healthier substitutes such as jams or peanut butter.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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