Sweet spreads is set to see a stable retail volume sales performance over the forecast period, supported by its products’ being ingrained in Norwegian food habits. Further, some segments like nut and seed based spreads hold high appeal to health-conscious consumers, while others like jams and preserves are subject to a high degree of product innovation underpinning both volume and value growth.
Honey will see an improved performance over the forecast period, but it remains a highly contentious segment compared to most others across all categories. Though honey will continue to benefit from its perceived healthy and natural image, continued reports about fake honey is impacting sales.
Private label will make further gains within sweet spreads though it will continue to account for a relatively modest share of overall sales. Private label has established a strong foothold in a wide range of packaged food categories and has seen its share increase rapidly due to the surge in inflation and unit prices during the review period.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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