Healthy growth in retail volume and value (constant 2024 prices) terms is projected for sweet spreads in the forecast period. Wider distribution is anticipated with the development of physical and online retail, while a growing middle class and improving disposable incomes should boost eating out and foodservice sales.
Many local sweet spreads manufacturers are introducing a variety of types and flavours, based on nuts (hazelnut, cashew, almond) or fruit (mixed berry, mango), and innovative combinations (eg chocolate-hazelnut), in order to create excitement and attract a broader consumer base. In addition, there are opportunities to develop sweet spreads with added health benefits, like high-fibre, protein-enriched or fortified with vitamins, to cater to health-conscious consumers amid growing awareness of health and wellness in the country.
Exposure to Western food and dietary habits has increased the popularity of peanut butter, chocolate spreads and fruit jams among the middle class in Pakistan, leading to the higher consumption of sweet spreads. Brand owners also target middle-class consumers by investing in marketing campaigns that highlight the quality, taste and nutritional benefits of their sweet spreads.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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