Over the early part of the forecast period, with many South Africans likely to remain sensitive to pricing, share gain within the category is expected to stem from players who can offer more affordable sweet spreads while still maintaining good quality. Inflation has been impacting input costs for manufacturers, so simply reducing unit prices may not be an option for all players.
In addition to dominating overall demand within sweet spreads, nut and seed based spreads is also expected to record the highest retail volume growth rate over the forecast period. Much of nut and seed based spreads is driven by peanut butter, which is considered an affordable and appetising source of protein and healthy fats, especially for lower-income consumers.
Post-pandemic, health and wellness remains a prevalent trend in South Africa, particularly among mid- to high-income consumers. Many South Africans are moving away from fad diets, and are looking to adopt a more balanced approach to healthy living, which is expected to drive increased demand for healthier alternatives amongst health-conscious consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!