Foodservice volume sales of sweet spreads in Thailand are expected to continue their steady growth in 2024, and indeed throughout the forecast period, driven primarily by the rising number of tourists and the increasing popularity of dessert cafés. The café culture in Thailand is thriving, with many new establishments offering trendy, Instagram-worthy interiors and innovative menus that attract both local consumers and international visitors.
Sweet spreads is also set to maintain growth in retail volume and current value terms in Thailand in the forecast period, with increases anticipated across all categories. Sweet spreads is experiencing greater creativity in marketing campaigns and brand engagement content, as companies are exploring innovative ways to connect with consumers.
Nut and seed based spreads presents significant growth opportunities in Thailand, driven by increasing consumer interest in healthier alternatives such as nut butters, which are rich in the healthy fats naturally present in seeds and nuts, while many of them are also fortified. As health-conscious consumers increasingly seek nutrient-dense options, products with natural ingredients, reduced sugar, and functional benefits are set to gain popularity.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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