Cross-category health and wellness trends will continue to drive developments and influence sales over the forecast period. International brands such as the leading Best Foods (Unilever) and Smucker’s (Sino-Pacific Trading (Thailand) Ltd) will thus continue to influence trends, and it is the international players who are likely to be the strongest and most active in health-orientated new product developments.
Convenience will continue to drive basic demand in sweet spreads, with busy consumers enjoying sweet spreads with bread as a quick and easy breakfast option. In addition, the growth in packaged leavened bread also directly affects the growth of sweet spreads, as Thai consumers tend to choose white bread or wholegrain bread on which to spread their jams.
Nutella will remain the leader in chocolate spreads, due to the strength of its unbeatable position. Indeed, the name is synonymous with chocolate spreads around the globe, thus the brand will continue to define trends in the subcategory through its own actions.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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