The sweet spreads category is expected to witness slow yet positive growth over the forecast period, with most gains anticipated through rising product prices and an emphasis on quality improvements. While volume growth will likely remain subdued, the market is gradually shifting towards premium offerings, as consumers become increasingly discerning about the ingredients and production quality of their food.
While the presence of honey in modern retail is substantial, with a broad selection of both branded and private label offerings at stores such as Rimi, sales continue to face strong competition from local, artisanal sources. The popularity of local honey, sourced directly from beekeepers, remains high due to its perceived freshness and authenticity.
Jams are anticipated to continue as the largest and most stable segment within sweet spreads, with consistent consumer interest supported by a blend of convenience and tradition. The category’s growth is sensitive to fluctuations in the prices of sugar and seasonal berry harvests, both in Latvia and the surrounding region.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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