The sweet spreads landscape will see a mixed retail volume performance over the forecast period, with areas such as honey and nut and seed based spreads recording an uplift, while chocolate spreads and jams and preserves continue to decline. A key factor influencing these results is the health and wellness trend, as honey and nut and seed-based spreads, benefit from a strong reputation for aligning with a healthy lifestyle.
Nut and seed-based spreads have a promising outlook in both volume and value development. These products are increasingly recognised for their health benefits and versatility; while they are often enjoyed on bread, they are also becoming popular as nutritious additions to breakfast bowls, smoothies, and a variety of other dishes.
Sweet spreads, such as Nutella in chocolate spreads, Bonne Maman in jam and preserves and Calvé in peanut butter, will remain the dominant brands across the forecast period. However, it is also likely that some niche brands, or players from other sweet spreads categories, will take share from these leaders over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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