With consumers still feeling the pressure from high costs of living, private label made sizeable gains in sweet spreads over 2024. Moving forward, many consumers are expected to remain price sensitive, and this situation presents huge opportunities for private label players to expand their ranges of sweet spreads to capture the attention of consumers.
Domestic origin holds strong appeal among Swedes who trust locally produced products, which are deemed to be of high quality. Swedes also like to support local farmers, local industries and related jobs.
Sustainability is expected to further shape the development of sweet spreads. Swedes are already concerned about the carbon footprint of products they consume, together with the issue of climate change.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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