Hero Middle East & Africa has established itself as a leading force in sweet spreads in Egypt, offering a range of high-quality, attractively packaged products distributed widely across the country. Through its Hero and Vitrac brands, Hero dominates the jam category, offering four flavours across all trade channels and frequently running promotional campaigns such as percentage discounts and bundle offers.
Honey remains a staple in Egyptian households, with a vibrant market offering numerous brands and packaging sizes. Consumers often favour larger pack sizes, such as 800 grams, especially when promotions are available, as high consumption rates make bulk purchasing a cost-effective choice, especially during economic challenges.
Sweet spreads in Egypt is expected to experience slow but steady growth over the forecast period. Prices are anticipated to stabilise by the second half of 2024, as the currency becomes more stable and sugar supply constraints ease.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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