Over the forecast period, sweet spreads is slated for a stagnant performance in volume sales terms as consumer concern over the high sugar content of products in the two main categories of chocolate spreads and jams and preserves continues to increase. This is set to undermine demand for both chocolate spreads and jams and preserves as the health and wellness trend becomes a more important influence on consumer demand.
Nut and seed based spreads is slated for a strong performance over the forecast period as the increasing interest in health and wellness among local consumers is expected to support rising demand. Indeed, nut and seed based spreads is set to record the strongest performance of any sweet spreads category over the forecast period in retail volume terms as the increasing concern over the high sugar content of jams and preserves and, in particular, chocolate spreads is likely to motivate significant numbers of consumers in Bosnia and Herzegovina to turn to peanut butter.
The strong sales performance that is expected to be seen in nut and seed based spreads over the forecast period is likely to motivate category players to broaden their product portfolios with the aim of capturing rising demand for an increasingly diverse range of healthy nut and seed based spreads. While the category is currently dominated by products made from peanuts and groundnuts, there is potential for products made using other types of nuts and seeds to become popular among the local population.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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