Chocolate spreads, a key subcategory in sweet spreads, is projected to see positive growth over the forecast period due to the popularity of brands such as Nutella and the further expansion of the Milka brand. These spreads are enjoyed as treats, often savoured with family or paired with tea.
Demand for honey is expected to grow over the forecast period, though the subcategory remains highly dependent on weather conditions. Consumers have integrated honey into their daily routines, commonly consuming it with tea and as an ingredient in home cooking.
In the expanding sweet spreads category, competition is expected to intensify during the forecast period with the emergence of smaller, more affordable brands. Towards the end of the review period, retailers have begun to engage in direct imports, further diversifying the market.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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