The health and wellness trend is set to exert a strong influence on the development of packaged food in Saudi Arabia over the forecast period. Sweet spreads is set to be particularly affected by health conscious consumers’ growing focus on sugar, which has seen an increasing amount of publicity around its role in the development of a wide range of health issues, including type 2 diabetes, hypertension and fatty liver disease, as well as the ongoing rise in obesity.
The fact that the Saudi Arabian Government is actively working to increase domestic honey production as part of its Vision 2030 programme will bolster the development of the honey subcategory in the forecast period. Higher investment in domestic production should help to improve product variety and quality standards and make honey more affordable for lower- and middle-income consumers.
Private label products have performed strongly in the sweet spreads category as consumers have looked for less expensive alternatives. This has been the case across major retailers such as Carrefour, LuLu Hypermarket, and Tamimi, three of the most popular chained retailers in Saudi Arabia, all of which have got into the sweet spreads category with products offering very attractive pricing.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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