Sweet spreads will register moderate constant value and volume growth over the forecast period. While jams and preserves will continue to account for most value sales, volume growth will be minimal in what is a mature product area.
Nut and seed based spreads is expected to see the highest constant value and volume growth over the forecast period, though from a relatively low base. This growth will be supported by its perception as being healthier than other sweet spreads, due to the lower sugar content.
Consumers are increasingly health conscious and are more vigilant concerning ingredients. As such, consumers will increasingly monitor the sugar content and will look for healthier, more natural sugars such as stevia.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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