Sweet spreads in Vietnam is expected to experience positive total volume growth in the forecast period. Currently, the per capita consumption of sweet spreads is relatively low, but this provides opportunities for growth, as these products have the potential to become more integrated into Vietnamese daily life.
The main retail channel for sweet spreads in Vietnam is expected to remain small local grocers over the forecast period. However, modern offline distribution channels such as supermarkets and hypermarkets increased in significance over the review period, and this is expected to continue over the forecast period.
Sweet spreads has yet to reach widespread adoption in households across Vietnam, therefore presenting a significant opportunity for growth. One strategy that has gained traction, and is expected to continue to do so in the forecast period, is targeting gifting occasions.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See all of our definitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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